Adsterra, founded in 2013, is a notable ad network known for its wide geolocation coverage and various ad formats, making it a popular choice among advertisers and publishers. With its headquarters in Nicosia, Cyprus, Adsterra has grown to have 251-500 employees under the leadership of CEO Anton Brovkin.
Key Features and Benefits
- Multiple Payment Models: Adsterra supports various payment models for advertisers, including CPM, CPA, CPL, CPI, CPC, and others, offering flexibility and profitability.
- High CPM for Publishers: Publishers benefit from one of the highest CPM rates, ensuring profitable returns.
- Extensive Geolocation Reach: The platform covers nearly 250 geolocations, catering to a global audience.
- Diverse Ad Formats: Adsterra offers multiple ad formats like Popunder, Socialbar, Native Banners, Video Ads, etc., to suit different needs.
- 100% Fill Rate: Ensures that all ad spaces get filled, maximizing revenue for publishers.
Pros and Cons
- Pros: Adsterra offers multiple ad formats, wide geolocation coverage, various payment options, and strong anti-fraud protection. There is no limitation on traffic volume for publishers.
- Cons: Some countries might experience lower CPM rates, and the platform enforces strict minimum payout rules.
Operational Scope
- Global Reach: Adsterra serves more than 1 billion impressions per day, indicating its vast reach and potential for advertisers to target a global audience.
- Publisher and Advertiser Benefits: The network is tailored to meet both publishers' and advertisers' needs, offering various ad formats and payment models like CPM, CPA, CPL, CPI, and CPC.
User Interface and Accessibility
- For Advertisers: Adsterra provides a user-friendly Self-serve Platform (SSP) for easy campaign creation and management, complete with a personal account manager for assistance.
- For Publishers: The platform offers easy monetization options not only for websites and blogs but also for Facebook pages and other social media platforms.
Ad Formats and Innovations
- Wide Range of Ad Formats: Adsterra offers numerous ad formats, including Popunders, Web Push, Native Ads, Vast (video), and Social Bar.
- Social Bar: A highly visible and customizable ad format that effectively counters ad blockers, resulting in higher revenue generation.
Security and Support
- Customer Support: Adsterra provides dedicated customer support, including personal account managers and multilingual assistance.
- Enhanced Security: The network employs in-house security software and third-party fraud detection systems to ensure the security of campaigns.
Payment and Support
- Payment Flexibility: Adsterra offers multiple payment options, including Webmoney, Paxum, Bitcoin, PayPal, Tether, and Bank Wire Transfer, with a minimum payout as low as $5.
- Comprehensive Support: Adsterra's customer support system includes personal account managers, live chat, Skype, email, and extensive documentation to aid users at all stages.
Target Audience and Suitability
Adsterra is ideal for bloggers, website owners looking for AdSense alternatives, marketers focused on affiliate offers, and publishers and advertisers seeking to maximize eCPM and ROI. The network is particularly attractive for its emphasis on CPA marketing campaigns and its ability to monetize mainstream and non-mainstream websites, social networks, and apps.
In summary, Adsterra stands out in the digital advertising landscape for its wide geolocation coverage, diverse ad formats, and robust security measures. It offers a profitable platform for publishers and effective campaign tools for advertisers, along with comprehensive support and flexible payment options.
